The best product or solution should have the storytelling to match it.
We’re a communications advisory firm that turns strategy into storytelling and numbers into narratives
It starts with the narrative – the rest follows.
A great narrative helps you move from being irrelevant to relevant. In a nutshell, it is your business strategy explained in a way that captures, engages and activates your audience.
In a world full of competing narratives, misinformation and information overload, you must be 100 percent certain of your own story. The foundation for any successful positioning is a strong and compelling narrative, which can be tailored to each stakeholder group.
A world class narrative, which rallies your employees behind your mission, and convinces society and investors about your company’s contribution, will enable you to enter any meeting with any stakeholder on short notice and use the opportunity to shape their perception in a positive way.
Such a narrative is what separates the great CEOs from the good.
“I did not communicate enough and in the right way. I took it for granted that people would know why I was doing things. I spent too much time talking about the what and the how and not enough about the why”
Rishi Sunak, former prime minister ofthe UK
Our services
LEADERSHIP NAVIGATION: Navigate the complexity of political uncertainty, customer demands, employee engagement and investor pressure.
COMMUNICATION STRATEGIES: We help you with the why, what and how on any issue.
MEDIA & STAKEHOLDER OUTREACH: Own your narrative, identify channels and arenas. Then execute.
CRISIS COMMUNICATIONS: Prepare for the storm. Sail past it if possible or sail through it if you must.
FINANCIAL COMMUNICATIONS: We help create the narrative that answers the question “why invest in us?”
North-Link has experience from a range of sectors, including FINANCE, INDUSTRIALPRODUCTION (e.g fertilisers, aluminium) FOOD & AGRICULTURE and ENERGY
OUR PROCESS
Our way of working is simple. No shortcuts, no detours: ANALYSE, ARTICULATE, ACT.
ANALYSE: Understand your present situation and your stakeholders’ perception, before you formulate your desired position. Understand the environment and context in which you operate. We do this using both quantitative and qualitative methods.
ARTICULATE: Build your narrative and message platform in a way that makes you relevant for your stakeholders.
ACT: Define the channels and arenas where you reach your stakeholder and empower your organisation to use storytelling as a tool to engage and captivate, in order to drive action.
“The governing elite’s narratives are boring, whereas the far right offers conspiracy theories and scapegoats”
Financial Times journalist Simon Kuper
Our team
We’re a new communications advisory firm with decades of experience. Our advisers have supported companies like AstraZeneca, Barclay’s, Yara International, Hydro and SAS.
Asle Skredderbergetis the Managing Director and Senior Adviser and helps CEOs and leadership teams navigate complexity — political, societal, and market — through strategic storytelling and positioning. He was a business reporter for a decade, a senior communications adviser for another decade and then the strategic adviser to the CEO of Yara International. He combines corporate experience with a journalist’s instinct for clarity and a strategist’s eye for context. He has written five books and been a writer for tv. Asle is based in London.
Simon Hamer is a senior adviser, who has worked for 17 years at the BBC. He worked across television, radio, and online platforms. He has been the business editor for The Today Programme (the leading daily news programme) as well as for Radio 4 and BBC Digital. After leaving the BBC he has been a trusted adviser to a number of CEOs and companies, working both on pro-active media strategies and reactive crisis management. Simon is based in London.
Maureen Kihanya is a strategic communications advisor who helps companies and organizations with global visibility to strengthen their impact and reputation in Africa. Her background spans agriculture, development, and corporate sectors, and includes leadership roles in Yara East Africa, UNHCR programs and grassroots projects. She specializes in integrating high-level event management with data-driven digital strategies to shape stakeholder engagement and drive measurable growth. Maureen is based in Nairobi.
Kamilla Dalbakk is an adviser, who has worked on a number of brand and marketing projects in Europe, Latin America and Asia. She has extensive experience in project management on creative projects, making sure there is a red thread from idea to execution. Her experience also includes working on employer branding, advising HR departments on how a unified processes and tools can attract and retain top talent. Kamilla is currently studying part-time at the Tavistock Institute in London to become a psychotherapist. Kamilla is based in London.
Jan Christian Fosseidbråten is our chairman and the CEO of Eidra Norway. This means he is also a resource for North-Link clients. He started his career in the commercial department of Norway’s largest commercial tv-channel, before running WWP’s Norwegian Agency. He then started the communications and marketing agency Los & Co, which was later acquired by Eidra. His specialty is orchestrating large, complex branding and communications processes, making sure all types of expertise act in a unified way to drive concrete business results. Jan Christian is based in Oslo.
“In the end, we all become stories”
Margaret Atwood
Small and connected
We’re a small team, but part of a network of experts – that we bring in when clients need it.
As an associated partner of Eidra, we can bring in world class designers, AI experts and analysts. Eidra is a collective of consultants bridging strategy, technology and creativity, and has worked with clients such as HM, Polestar, Spotify and Nike.
We also work with selected public affairs specialists, where we choose from a pool of experts to work integrated with us. With North-Link as the client lead and point of contact. Seamless and with impact.
Our network also includes Imagine, a global leadership community. It includes innovators, corporate executives, investors and civil society leaders that are teaming up to accelerate systems change
North-Link Strategic Communications 